Kapco 50th Anniversary

To celebrate Kapco Metal Stamping's 50th Anniversary, the marketing team developed a year-long branding campaign that honored the company's history while celebrating its future. Inspired by Kapco's original branding, the anniversary identity introduced a commemorative gold color palette, incorporated vintage logos, and featured historical photography to create a cohesive look and feel across every touchpoint.

As a key designer on the project, I led the creation of the 50th Anniversary logo and designed the commemorative sweatshirt distributed at the celebration. Beyond those signature pieces, I contributed to virtually every aspect of the campaign—from stationery and email signatures to event branding, promotional materials, and environmental graphics.

The anniversary celebration itself was more than a year in the making and remains the largest event I've worked on to date. I designed hundreds of pieces for the event, including museum displays, informational signage, stage graphics, registration materials, banners, vehicle displays, schedules, interactive installations, and wayfinding elements. Managing a project of this scale required close collaboration across departments, meticulous organization, and a commitment to maintaining a consistent brand experience from the first invitation to the final event detail.