The Hollows at Phantom Lake YMCA

This project involved developing a brand identity and custom illustrations for The Hollows at Phantom Lake YMCA—a Halloween pumpkin wonderland event supporting inclusive camp experiences. Inspired by the magic of the event, the visual direction brings to life a whimsical world of fairy tales, folklore, and adventure, from mermaids and Vikings to witches and wizards.

The illustrations and brand elements were applied across a variety of touchpoints, including an interactive scrolling homepage, posters, social media graphics, and informational materials. Designed to feel immersive and engaging, the work helps capture the spirit of the event while supporting its mission to make camp accessible to kids and families of all backgrounds. The branding has continued to be used for multiple years, reflecting its longevity and impact.