Overland Storage

Overland Storage, a Wisconsin-based storage company, approached me with a clear vision for their new brand, including sketches and inspiration they had found online. Rather than starting from scratch, I worked closely with the client to refine their ideas and guide the project through the logo design process, ensuring the final identity was original, professional, and tailored specifically to their business.

The resulting black-and-white logo was designed for versatility across print and digital applications, with future growth in mind. In addition to delivering a complete set of digital logo files, I created print-ready business cards and supporting promotional materials to help establish a cohesive brand presence. This project highlights the importance of collaboration and demonstrates how thoughtful guidance can transform inspiration into a unique identity that clients can confidently call their own.