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Flow Yoga
Project type
Logo Design Package
Date
March 2022
In 2022, I was contracted by Flow Yoga Studio to develop a new brand identity that could grow alongside the business. With plans to expand beyond its small studio roots, the owner was looking for a logo that felt fresh, approachable, and versatile, while still honoring elements of the studio’s existing identity.
With few established brand assets and an open creative direction, the project provided an opportunity to explore a variety of concepts and visual styles. Inspired by earthy, muted tones and a desire to retain the recognizable silhouette from the original logo, the final identity balances calmness and movement with a timeless design that can evolve with the studio as it continues to grow.
(This branding was developed for Flow Yoga Studio prior to the business closing its doors.)
